I am a product designer with over 10 years of experience based in London. My work focuses on UI and UX, placing the user at the centre of every design decision. I develop strong visual languages through creative ideation, empathetic thinking, data-driven decisions, and high-fidelity prototyping. My goal is to expand conventional perspectives through thoughtful and innovative solutions. Over the years, I have collaborated closely with clients and teams across a range of digital services, including news, investment, weather, search, and community platforms such as Blog and BAND. I believe great design guides users through intuitive and engaging experiences, creating journeys that leave a lasting impression without needing explanation.